Hatching new ideas
Schmalensee Partners Advances Knowledge
Diane Schmalensee, founder and President of Schmalensee Partners, is a recognized authority in both the marketing research and quality improvement worlds. She is a frequent speaker at professional conferences and at client retreats. She has published many articles about customer experience management, satisfaction and loyalty in leading marketing, research and professional journals. These articles illustrate the insights we bring to our clients.
Creating Win-Win Relationships
The Perfect Scale
The Great Quality/Listening Connection
How to Make Research More Actionable
(Winner of the Dave Hardin Prize for the best research article of the year from the American Marketing Association)
Making Mergers More Successful
Measuring Progress on Your Shared Vision
Quality Professionals Can Increase the Success of Mergers and Acquisitions
Rules of Thumb for Business to Business Research
Unleashing the Power of Connecting Disciplines
Measuring Returns on Research
 
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